Brodie Milne · Fractional CMO

Marketing,
in the room.

Great companies don't fail on product. They fail on marketing that never made it into the room.

Get your two moves See the work

Marketing that grows revenue and profit

$16M to

$150M

Annual revenue as CMO, 2016 to peak.

$300M+

media purchasedmedia purchased

15+

years leadingyears leading

50+

businesses servedbusinesses served

Which one is you?

A lit commercial building on an empty lot at dusk, an American flag on the pole

Win the US.

Tariffs took price. Position takes it back.

See how

The Toronto skyline and the CN Tower at dusk across the water

Own Canada.

Not a bigger share. The category.

See how

A revenue chart on a desk at dusk, the city lit up through the window behind it

See the return.

If it's not on the P&L, it didn't happen.

See how

Work you can take to the board.

All stories

Yakta · Brand launch

75 dealers
in 90 days

From zero, before the first mower shipped. We made an industry want a product still in testing: owners making their own merch, pre-orders on a machine nobody had ridden, dealers signing on the why. The biggest brands in the category came after us before we'd sold one.

Read the story

An Arrowquip cattle chute in a yard at sunset

Arrowquip · CMO, ten years

68 to 185
dealers

The category nobody wanted to work on: dangerous, ignored by engineers, ignored by marketers. We positioned the best product in the industry as the premium one, at a premium price, and buyers who couldn't afford it yet saved until they could. A dealer network across the US, Canada, UK and Australia. Systems instead of headcount.

Read the story

A black screen with winfreetickets.com in white, as the TV spot showed it

winfreetickets.com · Founder, sold to Live Nation

10x
direct traffic

Twelve seconds of black on national TV. Stations pulled the spot for working. Live Nation bought the company.

Read the story

General Motors Canada · Dealer Modernization

13.7%
sales lift in six months

Dealers were selling the old-school way with little to show for it. I rebuilt how one floor was paid and measured, sales rose 13.7% in six months, and the same method later went into two Arrowquip dealers.

Read the story

How I work

Four rules. Every one of them ends at the P&L.

Always think two corners ahead.

I plan 18 to 24 months out, with milestones and the room to pivot, because nobody gets it all right. If I'm wrong, we're still ahead.

Get all that you can, out of all that you have.

Before a dollar goes to new media, I work what you already own: the CRM, the database, the sales floor, the budget. It's easy to spend money. That's how marketing got its reputation.

On purpose, with surgical precision.

Every send, every tool, every catalogue is a decision. I listen to what your people know works and why. Then I challenge it with numbers, not with taste.

Marketing drives demand. Demand drives business.

Sales today comes first, because there's no tomorrow without it. Then we build the kind of desire that makes the next sale easier than the last.

AI, in the room too

AI allows you to excel at strategic thinking, not buy having it do it for you.

Thought partner.
Not thought leader.

AI does the repeatable work so I can spend my hours where people buy: on your floor, with your dealers, at your table. It never sets the strategy. Peers who let it lead are shipping poor work and calling it speed.

How I use it

One result

323%

close-rate lift from agentic AI embedded in a sales workflow, plus 200%+ more customer-facing activityclose-rate lift from agentic AI embedded in a sales workflow, plus 200%+ more customer-facing activity